Professional Photography

Why Choose a Professional Photography Program in Aurora, CO?

Interested in a career that allows you to exercise your artistic creativity while also using your technical skills? If you’re passionate about the blend of art and technology, you might consider enrolling in the Professional Photography program at Pickens Technical College in Aurora, CO. Professional photography is an expressive medium that captures emotions, tells a story, and preserves memories. As a photographer, you would get to take part in some of your clients’ most important moments.

Enduring Benefits of Professional Photography

Anyone with a smartphone can take a picture, and in fact, many people have hundreds of snaps in their personal galleries. Yet, there is a considerable difference between an amateur taking a picture with a smartphone and a professional photographer capturing a moment in time. As a future professional photographer, you’ll know how to position your subjects and use natural and artificial lighting to your advantage to set the scene. You’ll also be able to use advanced digital technology, such as professional editing tools, to perfect your work.

The enduring benefits of professional photography services are clear:

• An Experience to Remember – Gathering people together for a professional photography session is a fun and enjoyable experience that the client’s whole family gets to enjoy. During a professional session, there’s no need for one family member to stand behind the camera and be left out of the portrait.
• Advanced Professional Photography Training – Professionals have undergone advanced training in the use of camera equipment and digital tools. They also know how to use lighting to their advantage.
• Thoughtful Guidance – Clients often don’t know exactly which location is ideal for a session, what to wear, or even how to pose. Professional photographers can tailor their guidance to suit the personalities and preferences of each client.

The Challenges Facing Professional Photography

No industry is without its challenges, and professional photography is certainly no exception. One possible challenge facing professional photographers today is the accessibility of advanced photography technology to non-photographers. Thanks to the availability of high-quality cameras on smartphones, professional photography services might face additional competition. However, consumers still hire professionals to capture their most precious moments—from their wedding day to pregnancy and newborn photo shoots to family portraits.

More pressing challenges that professional photographers might experience can include:

• Competition – To succeed in this field, it’s essential to stand out from the crowd. Professional photographers can succeed not only by showcasing solid technical skills and creativity, but also by creating a unique brand and offering an excellent customer experience.
• Client Expectations – It’s essential to proactively manage client expectations. It’s not always possible for a photograph to fulfill a client’s vision, so it’s important to be transparent right from the start about the possibilities and limitations of your professional photography services.
• Marketing – A Day in the life of a professional photographer can be hectic. In the midst of your busy schedule, you’ll need to find time for marketing activities, which will generally include maintaining your business website, writing blog posts, and using social media posts to generate buzz among potential clients.
• Photography Trends – Another potential challenge is the need to stay on top of the latest trends and technologies in the photography field. You’ll want to stay current and explore ways to integrate innovative new technology into your business, but you’ll also need to be mindful of preserving your unique style as a professional photographer.

Enroll in Our Professional Photography Program in Aurora

If you have a passion for photography and a strong desire to turn it into a career, you’ll feel right at home here at Pickens Technical College. In our Professional Photography program, you’ll learn everything from exposure theory to digital camera operation to studio and location lighting. You’ll also examine cutting-edge photography technology, such as the use of Adobe editing tools. Roughly half of your time will be spent on hands-on learning experiences. Toward the end of the program, you’ll create a professional photography portfolio, and you’ll also learn about career-building with tools like a resume and cover letter.

You can contact Pickens Technical College today to learn more about our one-year program in professional photography, available on our campus in Aurora, CO. We offer affordable, career-focused technical programs for both adults and high school students.