Marketing Program in Aurora, CO
The first semester of this program provides students with an introduction to marketing and hospitality. Units of study during this course include: analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. In addition, students will be introduced to marketing aspects of the Hospitality Industry including: hotels, restaurants, travel and tourism, conventions and meetings, clubs and other food service entities. Students will explore career opportunities in all those areas.
The second semester, students will focus on customer service and event marketing. Topics include the marketing relationship of self to customers, problem-solving and understanding the importance of communicating with customers. Specific emphasis is given to managing customer expectations by building customer rapport and creating positive outcomes. Event marketing topics include defining the importance and role of marketing, media and public relations in the event planning industry. Students will also identify and implement marketing and communication tools such as social media, promotional events, networking and blogs.
As a capstone, students will participate and complete a marketing cooperative learning experience at an approved site.
Courtney B. Tanguma, Marketing Instructor / DECA Advisor
YEARS TEACHING: 2009 – present
YEARS IN INDUSTRY: To be updated
TEACHING BACKGROUND: I have taught high school and concurrent enrollment for Aurora Public Schools and Douglas County Schools for the last decade. My primary focus has been marketing education, but I am certified to teach Business, Marketing and Computer Science courses. I received the Colorado New Marketing Teacher of the year award in 2013. I hold a certificate to teach Linguistically Diverse Learners and am certified in IB Technology level II. My degrees and teaching certification have allowed me to provide my students with the opportunity to be DECA members and it assists them in being community-oriented, academically prepared, professionally responsible and experienced leaders.
INDUSTRY BACKGROUND: Our state program approval approaches the hospitality and tourism industry from a Marketing angle, my previous teaching experience and DECA involvement have prepared me well to present the material to my students. I have worked as an event planner for HeartStrings, of which I was the company owner. I started a catering company at the age of 15, Catering Services. Prior to becoming a teacher, I worked as a computer programmer and web developer for the telecommunications industry.
INDUSTRY CERTIFICATIONS AND/OR DEGREES:
University of Northern Colorado, Greeley CO – Bachelor Degree in Business Administration with a concentration in Computer Information Systems
University of Phoenix, Lonetree CO – Masters Degree in Secondary Education, Business and Marketing
Regis University, Denver CO – Linguistically Diverse Learners Certificate