HOSPITALITY AND TOURISM
The first semester of this program provides students with an introduction to marketing and hospitality. Units of study during this course include: analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. In addition, students will be introduced to marketing aspects of the Hospitality Industry including: hotels, restaurants, travel and tourism, conventions and meetings, clubs and other food service entities. Students will explore career opportunities in all those areas.
The second semester, students will focus on customer service and event marketing. Topics include the marketing relationship of self to customers, problem-solving and understanding the importance of communicating with customers. Specific emphasis is given to managing customer expectations by building customer rapport and creating positive outcomes. Event marketing topics include defining the importance and role of marketing, media and public relations in the event planning industry. Students will also identify and implement marketing and communication tools such as social media, promotional events, networking and blogs.
As a capstone, students will participate and complete a marketing cooperative learning experience at an approved site.
Kimberly R. Reiser, Hospitality and Tourism Instructor/ DECA Advisor
YEARS TEACHING: 1998 – present
TEACHING BACKGROUND: High School, Middle School, and Community College Business and Marketing Instructor at East Aurora Union Free School District in Western New York and in Aurora Public Schools here in Aurora. I have taught classes for the Community College of Aurora in the areas of Business and Marketing for concurrent enrollment credit. Recently, I earned my certified hospitality instructor certification and completed an internship with the Denver Marriot Gateway Center near the airport. My Marketing degree and teaching certification have allowed me to provide my students with the opportunity to be DECA members and it assists them in being community oriented, academically prepared, professionally responsible and experienced leaders.
INDUSTRY BACKGROUND: Our state program approval approaches the hospitality and tourism industry from a Marketing angle, my previous teaching experience and DECA involvement have prepared me well to present the material to my students, but the certified hospitality instructor certification, which included two intense courses and an internship, also provided the industry knowledge my students need to complete the Hospitality and Tourism Management Program certification at the end of our program.
INDUSTRY CERTIFICATIONS AND/OR DEGREES:
Villa Maria College, Cheektowaga NY – Associates Degree in Business Management
SUNY Fredonia, Fredonia NY – Bachelor Degree in Business Administration with concentration in Marketing
State University of New York College at Buffalo, Buffalo NY – Masters Degree in Business and Distributive Education
American Hotel and Lodging Educational Institute, Lansing MI – Certified Hospitality Instructor